Blogs

March 16, 2017
 

Sponsorship – Killing Ourselves Softly

More articles by »
Written by: Derek Buono

This editorial is featured in VRC_024. A full feature article on interviewing the industry on this can be read. Want to read it? Just buy the newest issue and join us.

Sponsorship – State of the Union

I wanted to be sponsored (1). Even when I sucked, I believed I was good enough to be sponsored (2). Back when I was working at a hobby shop, I even got sponsored by HRP. How? I answered their invite to be sponsored (3). I got a 40% deal from them … which wasn’t a sponsorship. It’s like selling knives or energy drinks in a pyramid scheme yet believing you’re operating a legit business (4).

Twenty-five years later, this continues, in much how they have dragged Star Wars along the same way as Star Wars has “continued.” How many people do you know who are “sponsored?” In most sports, it’s a rarity; but in RC, it almost seems as though everybody is sponsored. I won’t use the “direct sales” term yet, but there are definitely pros and cons to this current trend in the industry, and rather than offering just my opinion, I’ve decided to pose this question to the industry and get their take on it. So in this issue, you will hear from those offering sponsorships, the hobby shops it affects, the manufacturers that don’t do it, and even a random person who doesn’t know anything about it.

You still want to be sponsored?

1. I still do.
2. At one point, I was good enough to be sponsored. Seriously.
3. I had to write them a letter. Really, I wrote an application.
4. Harassing your family to buy a knife isn’t a good business model.



About the Author

Derek Buono
Derek Buono– Started in the industry as an assistant editor at RC Car Action where he spent 2 years before being recruited by Xtreme RC Cars Magazine. For the past 10 years Derek lead Xtreme RC Cars and helped double the circulation, improved editorial quality and helped lead the market in design and creativity. Derek@vrcmag.com



Advertisement
 
 

 

Axial SCX6 Review – You wanted bigger? BIGGER crawler!

Our video review of the Axial SCX6 – Is a bigger crawler better? Let’s see what Derek thinks…  
by Derek Buono
 

 
 

Traxxas Wide Maxx – Pete Details the new stretch Maxx.

Traxxas has trucks on trucks on trucks. The Maxx was a bulldog with short legs. Now it’s one of those strange bull dogs with long legs? Watch the video.  
by Derek Buono
 

 
 

Traxxas Ford Bronco – First Talk

Derek’s “unboxing” of the Traxxas TRX4 Ford Bronco. The new RTR packs all the punch needed to tackle the trails or the rocks. Yes, it’s the same TRX4 Chassis with some new updates, but it includes the st...
by Derek Buono
 

 

 

Velocity RC Cars Issue #42 – Download Now! Just $2.99

2020 was a nightmare, and it looks like we screwed up the start of 2021…at least for us. This issue comes late unless you just subscribed…then it’s on time. Inside you’ll find our review of the amazing E...
by Derek Buono
 

 
Free Trial of Velocity RC Cars Magazine
 

In The Kitchen – AE B6.3D – build with Derek

Our full review of the latest track weapon from Team Associated is the B6.3. It comes in two flavors, carpet and dirt (we like chocolate peanut butter the best) and we got the D version to test. Sit down with Derek in his ̶...
by Derek Buono
 

 

 

VRC Issue #41 – Download now for just $2.99!

Many have been stuck inside for months, or you’re out partying like it’s 1999. Either way, a good RC read is always satisfying. In this issue, we’ve got some strange reviews. One of the Comical Tamiya Avante which is now ...
by Derek Buono